11/19/2023 0 Comments Spotify charts germany![]() Due to these proportions, we decided to include not only the digital Spotify Top 200 Germany, the Spotify Viral 50 Germany and the Apple Music Charts Germany in the analysis, but also the Shazam charts, the classic radio charts, and the Official German Charts (value charts). market, where in 2020 more than 89 percent of revenues already came from digital shares, the German market only accounted for a digital revenue share of 71.5 percent. With total sales of $2.1 billion, the German recorded music market is considered the fourth largest in the world in terms of revenue. And it is likely that catalog titles in particular will regain visibility via TikTok and be sent into a renewed cycle of success.Since the user counts of TikTok have increased exponentially in recent years, it can also be assumed that its influence on other platforms has also increased in this development.It can be assumed that TikTok influences the German music charts and that a significant share of TikTok chart titles can also be found in the charts of other streaming and media platforms.In this joint research project with Chartmetric, we sought to make this influence measurable and to analyze the musical impact of TikTok on the German charts leading us to the following hypotheses: Anyone who is active on TikTok has probably experienced how certain songs suddenly appear repeatedly in one's feed and a short time later are found in the music charts. Social media platforms like TikTok have undoubtedly become an integral part of our society, but they also influence the behavior and views of users. This article highlights some of the key findings and is available as a full academic research paper here. ![]() Over the past few months, we have supported the students in their academic project to study how TikTok is influencing the German charts. They gained additional industry experience at companies such as Live From Earth, Electric Feel, Amazon Music, and Ease Agency. Editor's note: Akansha Kumar, Jannick Steinke, Sebastian Gorki, and Valerian Dilger are music business students at the Popakademie in Germany.
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